Graphic Design: The New Basics

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“A longstanding excellent primer, in an equally excellent updated edition.”—Print

Ellen Lupton and Jennifer Cole Phillips’s celebrated introduction to graphic design, accessible in a revised and up to date version.Graphic Design: The New Basics explains the important thing ideas of visible language that inform any work of design. A foundational graphic design e book for college students, Lupton and Phillips discover the formal parts of design via visible demonstrations and concise commentary. From logos to letterhead to complicated web site design, it is a graphic design e book for everybody, regardless of your design mission or focus.

Topics embody:

• Color
• Texture
• Rhythm and stability
• Hierarchy
• Layers
• Grids
• And way more!

The new revised version options new chapters on:

• Visualizing information
• Typography
• Modes of illustration
• Gestalt rules

Sixteen new pages of pupil {and professional} work protecting such subjects as working with grids and designing with colour make this a course adoption favourite in any graphic design program and graphic design faculty. Graphic Design: The New Basics is a useful introduction to the sector of graphic design from two achieved designers and design educators.

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